Intro
Energy is traded like a commodity. But buying it isn’t transactional.
It’s still a relationship business, and here’s why.
1. The Market Is Too Complex to Be Self-Serve
Most buyers:
Don’t track forward curves
Don’t model pass-through risk
Don’t read tariff filings for fun
Someone always helps interpret the signal.
2. Incentives Matter More Than Information
The problem isn’t lack of data. It’s misaligned incentives.
Good advisors:
Explain tradeoffs
Say “don’t switch” when appropriate
Optimize over time, not just today’s rate
3. Why This Doesn’t Get Automated Away
Software can:
Compare numbers
Flag anomalies
Surface trends
But it can’t:
Understand risk tolerance
Contextualize constraints
Own long-term outcomes
Final Thoughts
Energy may be priced in markets, but it’s managed through trust.
That hasn’t changed. It likely never will.
Learn more at: repulseenergy.com